Primitiv Group was founded in 2022, but our journey began in 2015, when we began searching for effective solutions to the problem of toxic lead used in fishing. What began with research and experimentation has evolved into years of testing, refinement, and product development.

The result is our unique line of weights, designed with the highest quality and environmental responsibility in mind. We use high-quality materials and focus on eco-friendly solutions that limit negative impact on nature while ensuring reliability on the water.

All Primitiv Group products are proudly manufactured in Switzerland, combining precision, durability, and attention to detail. Our weights feature excellent camouflage, allowing them to blend naturally into their surroundings and perform effectively in a variety of fishing conditions.

At Primitiv Group, innovation, quality, and respect for nature are the foundation of our business. For anglers today and for generations to come.